Josefin E. Fridlund
Josefin E. Fridlund - Art Director
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SNICKERS

 
 
 

★ Shortlisted in Future Lions 2018

Challenge: 
Making a decision when your hungry might not always be the best plan of action. How can we make Snickers into the obvious choice for a snack before making decisions? 

Insight: 
According to researchers courtroom judges judge harsher when they are hungry or tired, so if even professional judges have a hard time deciding when they're hungry, how are regular people supposed to decide anything?

Solution: 
By utilizing K’tracks glucose device meter, a new technology that enables diabetics to check their blood-sugar levels without the use of a needle, we created the Snickers Advice Device. Its a device that tells you weather or not you should make a decision based on your glucose levels.

 
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Team: 
Art Director: Josefin E. Fridlund & John Lundquist Coey.
Copywritter: Lina Bergman